AI is moving faster than ever. It’s everywhere - powering chatbots, handling customer queries, and even making business decisions. Companies are relying on automation to cut costs and speed up response times - over 300 million businesses worldwide are now utilising AI in their business operations. But while AI has its place, at Frank’s Remedies, we believe some things should always stay human.

We’ve all been there. You have a simple question about a product, but instead of speaking to a person, you’re met with an automated chatbot. You type out your concern, only to receive a pre-programmed, unhelpful response. You try rewording your question, maybe this time, it will understand. But after a few frustrating minutes, you realise you’re just going in circles.

AI might be fast, but it lacks the one thing that truly makes great customer service: human understanding.

Why We’re Keeping It Human

At Frank’s Remedies, we do things differently. No automated chatbots. No robotic responses. Just real conversations with real people. When you reach out to us, whether it’s for product advice, skincare concerns, or just a general question, you’ll always be speaking to someone who listens, understands, and genuinely wants to help.

Because to us, customer service isn’t just about answering questions, it’s about building trust and making sure you feel confident in the advice you receive.

Recognised for Our Approach

This commitment to real, meaningful customer service hasn’t gone unnoticed. We’ve been recognised for our strong customer care and even featured on Channel 5 News for the way we prioritise human interaction.

In an industry where so many brands are moving towards automation, we’re standing firm in our belief that some things can’t (and shouldn’t) be replaced by technology.

Technology Has Its Place - But Not at the Cost of Human Connection

We’re not against innovation. In fact, we embrace technology in areas that help improve the quality of our products and streamline processes behind the scenes. But when it comes to customer service? That’s a space where the human touch will always win.

Your skin isn’t generic, and neither are your concerns. So why should your customer service experience be any different?

As AI continues to reshape industries, we remain committed to doing things the right way, not just the fastest way. Whether you’re reaching out with a skincare question, needing product recommendations, or just looking for support, you can trust that at Frank’s Remedies, you’re always talking to someone who cares.

Because AI can do a lot, but the human touch? That’s something we’ll never replace.